Building strong relationships with prospects is key to turning them into loyal customers, and that’s exactly where lead nurturing comes in. By sharing valuable resources, personalized offers, and timely communication... Read More
Author: Abhibaj
Clarisse Djomkam, Senior Account-Based Marketing Manager at Snowflake, shares her journey from field marketing to strategic ABM, offering insights into data-driven campaigns, sales alignment, and GTM strategy. With a passion... Read More
Tuneer Malik, Head of APAC Marketing at Glean, brings deep expertise in integrated marketing, field strategy, and multi-region execution across APAC, MEA, and ANZ. In this conversation, he shares insights... Read More
The B2B sales funnel can get confusing, especially when terms like MQL and HQL come into play. Understanding the distinction between Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs)... Read More
Go-to-market strategy is the backbone of any successful product or service launch. It’s more than just a marketing plan—it’s a roadmap that aligns teams, defines your target audience, and outlines... Read More
Tune into an insightful conversation with Andreea Mandeal, Vice President of Marketing at Beta Systems Software, in our latest iTech Series Fireside Chat. From her early days in an AI... Read More