Copywriting vs. Content Writing: Understanding the Key Differences
Copywriting and content writing serve different purposes, though both involve writing. Copywriting is designed to persuade and motivate the reader to take action, such as making a purchase or signing up for a service. It’s often used in ads, landing pages, and email campaigns. Content writing, on the other hand, aims to inform, educate, or entertain the audience through blogs, articles, and guides. While content writing focuses on providing value and building brand authority, copywriting focuses on driving conversions and immediate action.