Google Analytics 4 E-commerce tracking Services [2023]

E-commerce business needs to understand how customers behave and optimize their online shops. Google Analytics 4 E-commerce tracking provides valuable. If you enable e-commerce tracking in Google Analytics 4 (GA4), you will set the best customization for your tracking. E-commerce interactions are the activities like viewing a product in detail, clicking on a product, adding it to the cart and making purchases. These are the things that customers usually do when they visit the store.