Overview of Google SEO Updates 2024 :
The March Core Update, which went live on March 5 and ended on April 19, was one of the most significant updates of 2024. This update required modifications to several key systems, which made it especially complicated.
Important characteristics:
Put an emphasis on content helpfulness: Google stressed the need of user-friendly content. In an effort to decrease the amount of poor-quality information in search results, the update included the "helpful content update"'s guiding principles into its fundamental ranking algorithms.
Effect on Vehicle Traffic: Numerous publications observed notable variations in traffic, with some reporting declines of as much as 60% during the implementation. This volatility brought attention to the intricacy of the upgrade and its possible effects on rankings.
On March 5, 2024, Google released a spam update in addition to the core update. This update focused on particular harmful tactics that had become more common.
Important characteristics:
Abuse of Expired names: The upgrade was designed to stop anyone abusing expired names to take advantage of their prior search exposure.
Scaled Content Abuse: With this version, spam now encompasses any low-value content produced in large volumes, whether it was produced by humans or by machines.
Site Reputation Abuse: In an effort to combat websites that use low-quality content from third parties to skew search results, Google implemented steps.