Kombucha Market: Health Benefits and Consumer Demand Driving Expansion
Kombucha is a fermented functional beverage, that has experienced a meteoric rise in popularity, evolving from a niche health elixir to a mainstream staple in the American beverage market by the early 21st century. This fermented functional beverage, revered for its purported health benefits, has sparked a flurry of commercial activity, with an increasing number of companies vying for a slice of the lucrative Kombucha Market.