What Is a Digital Marketing Strategist?

While there are a lot of roles in a digital marketing team, the digital marketing strategist is arguably one of the most important. A digital marketing strategist typically works in an agency setting and is directly responsible for determining the digital marketing strategy for clients. This means that a digital marketing strategist takes the lead in figuring out the best way to use the internet to achieve their objectives, ranging from increasing ROI to decreasing cart abandonment.